dandiya and love
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Are you also a loveyatri?

By Sarah Tuesday, October 9, 2018 - 20:13
It’s that time of the year when dandiya and garba parties are happening all around you. You stay up all night, dancing and having a jolly good time. Does this get you in the mood for love? Science tells us why.

More sex in holidays

Around the world, there are certain times of year when lots of babies are born. Why is it that so many people are in the mood for love during the same few months?

The biological theory goes like this: during some seasons of the year – when cold or damp weather is the norm - people hunker down under the covers and have lots of sex. Then there’s the cultural theory, which argues that people around the world get turned on during the holidays they celebrate in their country and have lots of sex.

In both cases, there’s a peak in the number of babies born nine months down the road. But up until recently, it was pretty difficult to test these theories out since information on birth rates wasn’t available from many countries.

Collective mood

But thanks to the internet and some clever thinking on the part of an international team of researchers, one theory has now been proven correct.

The researchers collected data from 130 countries between 2004 and 2014. For each country, they recorded the number of Google searches for ‘sex’ and other related words (or the equivalents in the language spoken) as well as public Twitter posts. The latter helped the researchers understand what they call ‘collective mood’ – basically, what most people are feeling at a given time of year.

People around the world are more interested in sex during certain major holidays and not specific seasons, the Google searches showed. Though the researchers didn’t look at Navratri celebrations, this could be why condom sales go through the roof during the festival – at least according to some reports.

Festive time is equal to calmer mind

Nine months down the road, all this interest in sex means one thing: a lot of babies being born. The research thus shows that it’s culture more so than say changes in the seasons that explain the cycles in birth rates around the world.

Why are more people in the mood for love during certain holidays? After all, we’re talking about family and religious holidays here, not exactly celebrations most people would associate with sex. But that festive time of year tends to put people in a happier, calmer, and safer state of mind, Twitter posts from seven countries revealed.

So if you’re feeling particularly frisky during Navratri, chances are good you’re not alone. And if you were born in June, holiday festivities might very well have had something to do with it.

Reference: Human Sexual Cycles are Driven by Culture and Match Collective Moods. Scientific Reports (2017) 7:17973.

*To protect the identity, names have been changed and the person/s in the picture is/are models.

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