Skin lightening creams for vagina
screenshot from Clean and Dry Intimate Wash commercial, YouTube

Do you need a fairer vagina?

Is every girl’s vagina dark or is it just mine? For women who share this concern, read what experts say about vaginal fairness.

Critics have branded it “the ultimate insult to a woman”.

For many Indian women buying skin-lightening products is something they don’t give much thought. There is a reason why the market for these products is growing by more than 10 percent a year. Ridding your skin of what the adverts portray as hated dark spots has become a natural part of taking care of your body.

As the disposable income of middle class women increases they’re willing to spend more on their appearance. Apart from creams and scrubs, pricier laser therapy is also gaining popularity.

Beauty or power?

Most of these women see little harm in associating success and happiness with a lighter skin. As most of the companies suggest in their advertisements. To them it’s only about beauty.

But that’s nonsense according to Anjali Monteiro of the Tata Institute for Social Science. “It is pure classism,” she says. “It’s not a beauty issue at all. In every society what is considered beautiful is related to what would be the most powerful look,” she says.

The first company to bring a fairness cream onto the Indian market in 1976 was the Dutch-owned Hindustan Unilever. But long before that, women had been treating their skins with homemade concoctions of turmeric powder, lemon juice and other natural products.

Skin colour obsessions

India, with its caste system, has an obsession with fairness that dates back long before fair vaginas became an issue, and even before the British colonial rule. Having a lighter skin suggested you weren’t part of the working class so you didn’t have to labour outside in the blazing sun.

Until very recently the same preference for fair skin was also the norm in Europe. But this slowly evolved into an obsession with getting a sun tan. A tan became a way to show off that you had time to lounge around relaxing in the sun on exotic holidays.


Although dusky models are gradually making a way for themselves in the industry in India, the trend for the indigenous look hasn’t really caught on. Consciously or unconsciously, skin tone is still a factor that many Indians use to judge social class, Dr Monteiro points out.

Because of the caste system, inequality is embedded in society, she says, and skin colour is still the clue to inferiority or superiority. That’s why many Indian women feel insecure about their complexion.

For more information on vagina, watch our animated video here!

Natural and healthy

The quest for fairness has now reached a point where women have started worrying about the fairness of their vaginas. Online sexual health forums are full of questions like, “My vagina is darker than the rest of my body. Is this some kind of disease?”

But it’s natural and healthy for the skin around your vagina to look a bit darker, says dermatologist Hendry de Vries of the Amsterdam Medical Centre.

“The skin is very thin and elastic, that’s why it can look unnaturally dark. If you stretch it a bit you will see it becomes lighter. But in places where it’s folded the skin is not stretched out and therefore looks darker,” he explains.

Dubious claims

The producers of fairness product Clean and Dry claim in their advertisement that their product is an antifungal cream with an added brightening effect. Dr de Vries says the product is dubious.

“As dermatologists we are extra careful when we prescribe creams used on genitals,” he says. “Because the skin is so thin, it gets easily irritated.”

And ladies, it’s not only the skin around the vagina that looks dark. Penis skin is also thin and stretchy so the penis can become erect. The colour effect is just the same. So if you're worried about what your guy might think of you, maybe you should take a closer look at his privates.

Would you use a vaginal fairness cream? Or any other fairness product? Join our discussion forum to seek answers or comment on Facebook.


If your Husband loves you, dark colour of your private part is not a problem.My huband's penis is very fair and my vaginal region is very dark there,still there is no problem in our life.It is the love that makes every thing fair and not apperance.

Im a girl of 19 years old pussy is in dark colour and my friends penis is in light dark colour if they did not like my pussy one of my friend lick very deeply and lovely and FUCK ME......on my dark coloured pussy.... i loved it ............

Bete Mona as you read above that the skin of your labia is very thin and elastic, making it look darker. Trying to lighten your naturally dark skin with fairness creams can cause unnecessary irritation. So try to ignore the commercials telling you that fairer is better and embrace your natural colour – be vagina confident! If you would like to join in on a further discussion on this topic, join our discussion board, "Just Ask"

per sbke pati tere pati ke jaisa nii hota h na dear....n its not like that ki ladki sirf hubby or bf ke liye pubic area ko fairer karna chahti h....girls bi chahti h ki wo apne aap me beautyful dikhe....coz sb ek jaise nii hote dear :-)

My hole body parts are white excpt my pussy.The middle part of my pussy is black.I feel sorrow to face of my boyfrnd..plz help me only for myslf how can I make my pussy fairer..??
Mon, 03/25/2013 - 16:48

You know I am 21yrs old university girl, unmairreRd but not virgin. My viginal tube is tested by my friend snake. Though my body colour is fair,nipple and its round area is also not dark, but my viginal place is dark and my boyfriend always make a complaint and say when your colour is fair, why your viginal place is dark. This he tell when I insist to lick my clitorirs and suck my pussy. when I was I hostel room or at home, i never use any under garments even bra.and in night I always slept as nude to take fresh airs. But I use to shave my pubic hairs and arms hairs with shaving kit of mens i.e.with razer and use shaving cream, is is the cause of my darkness.My pussy is flappy type and breast is in small round shape and straight. why my place is dark, to-day my friend is making complaint tomorrow my would be husband feel unpleasent when I introduces them for foreplay and fucking purposes?

I am 18 years old.My boy friend wants my vagina to be white.When he takes off my inner garments,he just spends his time only on the upper part of my body,he just asks me why can't u whiten ur pussy,!!He doesn't spend time on the lower part..I just want him to lick my he week we r going to have can I whiten by vagina??plzz can u suggest me..I need a quick reply..

NO you cannot!! Don’t even think about it. What type of a request is this? Whiter vaginas are for people who have white skin, we don’t. We are of dark complexion. So lets say you were to tell him he has a small penis, can he do something about it? No, right? So then why the demand on you? And maybe you should remember, that today its this, tomorrow something else, for how long will you keep doing things to please him?? If he is the guy who loves and respects your body for what it is, then he is the guy worth having intimate relations with, otherwise, reconsider. All the best.

Bete the skin of your labia is very thin and elastic, making it look darker. Trying to lighten your naturally dark skin with fairness creams can cause unnecessary irritation. So try to ignore the commercials telling you that fairer is better and embrace your natural colour be vagina confident.All the best!
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